{"id":72,"date":"2018-05-06T17:43:45","date_gmt":"2018-05-06T17:43:45","guid":{"rendered":"http:\/\/box2054.temp.domains\/~xichengd\/?page_id=72"},"modified":"2020-02-04T22:38:47","modified_gmt":"2020-02-04T22:38:47","slug":"topbuzzminiprogram","status":"publish","type":"page","link":"https:\/\/www.sherylcheng.com\/cn\/topbuzzminiprogram\/","title":{"rendered":"Jokes campagin"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"72\" class=\"elementor elementor-72\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42620b3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"42620b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3efe0e27 elementor-hidden-phone\" data-id=\"3efe0e27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ff1b0e6\" data-id=\"2ff1b0e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-350c93b elementor-widget elementor-widget-video\" data-id=\"350c93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/273384282?autoplay=1&amp;color=5f63df&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a946109\" data-id=\"a946109\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c6cd6 elementor-widget elementor-widget-heading\" data-id=\"70c6cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Mini Program design to improve user engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371440e elementor-widget elementor-widget-text-editor\" data-id=\"371440e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Project Type: Team Work<\/p><p>Role: UI UX Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162ca4a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"162ca4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/invis.io\/THJTF6TNK6R\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6fb820 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6fb820\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc97be8\" data-id=\"fc97be8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e586804 elementor-widget elementor-widget-spacer\" data-id=\"e586804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6103730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6103730\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83fec7c\" data-id=\"83fec7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d696206 elementor-widget elementor-widget-heading\" data-id=\"d696206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b369ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b369ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1daafb\" data-id=\"a1daafb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0bc6ed elementor-widget elementor-widget-text-editor\" data-id=\"e0bc6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From 2017 to 2018, I worked as a Product Designer for <a href=\"https:\/\/www.bytedance.com\/\" target=\"_blank\" rel=\"noopener\"><i><u>Bytedance<\/u><\/i><\/a>\u00a0on a product named\u00a0<i><a href=\"https:\/\/www.topbuzz.com\/creators\" target=\"_blank\" rel=\"noopener\"><u>TopBuzz<\/u><\/a>,<\/i> which is an all-in-one personalized mobile and web content discovery and creation platform. I had the opportunity to create experiences that touch millions of users in North America.<\/p><p>For platforms like TopBuzz, the core is its content, which connects 2 major user types: readers &amp; creators. We got lots of feedbacks from creators that they struggled with content ideas and were in need of platform guidances.\u00a0<span style=\"text-align: center;\">In 2017,\u00a0 Jokes content showed a rapid growth, even surpassing the most popular content type like entertainment and politics. So our team decided to launch an experimental campaign using &#8220;Jokes&#8221; as the topic, in the hope that we could reuse this component in the future.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f588a98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f588a98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998c9ae\" data-id=\"998c9ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbe0912 elementor-widget elementor-widget-image\" data-id=\"fbe0912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2044\" height=\"584\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?fit=2044%2C584&amp;ssl=1\" class=\"attachment-full size-full wp-image-1923\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?w=2044&amp;ssl=1 2044w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?resize=300%2C86&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?resize=768%2C219&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?resize=1024%2C293&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?resize=640%2C183&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?w=1280 1280w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-6.05.18-PM.png?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87fe13f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87fe13f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41bfada\" data-id=\"41bfada\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1b4886 elementor-widget elementor-widget-spacer\" data-id=\"f1b4886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429417a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429417a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-669ec64\" data-id=\"669ec64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8aee1 elementor-widget elementor-widget-heading\" data-id=\"2a8aee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-598ce56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"598ce56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2d9266\" data-id=\"b2d9266\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574864f elementor-widget elementor-widget-image\" data-id=\"574864f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"198\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?fit=1440%2C198&amp;ssl=1\" class=\"attachment-full size-full wp-image-515\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?w=1440&amp;ssl=1 1440w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?resize=300%2C41&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?resize=768%2C106&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?resize=1024%2C141&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?resize=640%2C88&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/timeline.png?w=1280 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-245381e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"245381e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fa839b\" data-id=\"1fa839b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8880e23 elementor-widget elementor-widget-text-editor\" data-id=\"8880e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: center;\">Working with 1 PM and 3 engineers, I led the design of a reusable and resilient mini program feature that supported campaigns and encouraged audiences and creators to contribute more valuable content to this platform<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da6bab4 elementor-widget elementor-widget-text-editor\" data-id=\"da6bab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-size: 24px; letter-spacing: -0.9px;\">Three primary questions informed my design strategies:<\/span><\/p><p style=\"text-align: left;\"><span style=\"letter-spacing: 0px;\">Q 1: How could the users get access to an event?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"text-align: center; letter-spacing: 0px;\">Q 2: What information does a participant need to know before the event?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"text-align: center; letter-spacing: 0px;\">Q 3: How could a user know if they win in the event?&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e46bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e46bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c034062\" data-id=\"c034062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce5f3d elementor-widget elementor-widget-spacer\" data-id=\"8ce5f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c78023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c78023\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-591f433\" data-id=\"591f433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a368c57 elementor-widget elementor-widget-heading\" data-id=\"a368c57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scenario mapping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1c2b37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1c2b37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-613ff1c\" data-id=\"613ff1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07f872f elementor-widget elementor-widget-image\" data-id=\"07f872f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"371\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?fit=1440%2C371&amp;ssl=1\" class=\"attachment-full size-full wp-image-1023\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?w=1440&amp;ssl=1 1440w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?resize=300%2C77&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?resize=768%2C198&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?resize=1024%2C264&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?resize=640%2C165&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/scenario-mapping.png?w=1280 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4ba49 elementor-widget elementor-widget-text-editor\" data-id=\"4a4ba49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #000000; font-size: 18px; text-align: left;\">By scenario mapping, I figured out 3 major function sessions needed for this component:<\/p><p style=\"color: #000000; font-size: 18px; text-align: left;\"><span style=\"letter-spacing: 0px; text-align: center;\">1: A Banner would be designed to show users where the entrance is.<\/span><\/p><p style=\"color: #000000; font-size: 18px; text-align: left;\"><span style=\"text-align: center;\">2: Basic introduction of the event and\u00a0 a real time list displaying the process of it.<\/span><\/p><p style=\"color: #000000; font-size: 18px; text-align: left;\"><span style=\"text-align: center;\">3: There would be a winner list replacing the real time list when the event ends.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c0df43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c0df43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704c24f\" data-id=\"704c24f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-199eab8 elementor-widget elementor-widget-spacer\" data-id=\"199eab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4785306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4785306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21bd77a\" data-id=\"21bd77a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b816c80 elementor-widget elementor-widget-heading\" data-id=\"b816c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2047f elementor-widget elementor-widget-text-editor\" data-id=\"1a2047f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Choosing a right entry point for the mini program was hard at the beginning. We considered two options:<\/p>\n<p style=\"text-align: left;\"><b>Option1<\/b>: Banner on the <b>Main Feed Page\/Home Page.&nbsp;<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"text-align: center;\">Pros &amp; Cons: Attracting most traffic to the event; Causing visual disruption to users; May affect the rest contents on this page.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd37b35 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bd37b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"525\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location-2.png?fit=640%2C525&amp;ssl=1\" class=\"attachment-large size-large wp-image-1078\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location-2.png?w=671&amp;ssl=1 671w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location-2.png?resize=300%2C246&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location-2.png?resize=640%2C525&amp;ssl=1 640w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2584 elementor-widget elementor-widget-text-editor\" data-id=\"aac2584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><b>Option2<\/b>: Banner appears after clicking <b>Me Tab.\u00a0<\/b><\/p><p style=\"text-align: left;\"><span style=\"text-align: center; letter-spacing: 0px;\">Pros &amp; Cons: Hard to notice this event for users; Easy to modify and control for designers; Less information on this page and more space for design<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e7688 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"86e7688\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"525\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location1.png?fit=640%2C525&amp;ssl=1\" class=\"attachment-large size-large wp-image-1079\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location1.png?w=671&amp;ssl=1 671w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location1.png?resize=300%2C246&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/banner-location1.png?resize=640%2C525&amp;ssl=1 640w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7acd17 elementor-widget elementor-widget-text-editor\" data-id=\"f7acd17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">After A\/B test, we opted for the second one due to its controllable quality and appropriate usage of Me Tab space. A notification will be shown on Me Tab during event to increase traffic to the mini program.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c7207e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7207e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75234e7\" data-id=\"75234e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fa8ce elementor-widget elementor-widget-spacer\" data-id=\"60fa8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4bce2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4bce2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-648213e\" data-id=\"648213e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f88193f elementor-widget elementor-widget-heading\" data-id=\"f88193f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX flow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb32ebb elementor-widget elementor-widget-text-editor\" data-id=\"bb32ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">There were two types of users targeted by this mini program: existing TopBuzz users and potential ones. By mapping the user journey, we noticed two very clear timelines throughout the events. And we also designed the sharing function to attract potential users&#8217; engagement in this flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9ba408 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9ba408\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f3248f\" data-id=\"2f3248f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9e24bd elementor-widget elementor-widget-image\" data-id=\"e9e24bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"1014\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/joke-diagram.png?fit=605%2C1014&amp;ssl=1\" class=\"attachment-full size-full wp-image-1094\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/joke-diagram.png?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/joke-diagram.png?resize=179%2C300&amp;ssl=1 179w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/joke-diagram.png?resize=322%2C540&amp;ssl=1 322w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9e4a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9e4a0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-294e902\" data-id=\"294e902\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd3cdb elementor-widget elementor-widget-spacer\" data-id=\"4cd3cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7fcfd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7fcfd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd7fccf\" data-id=\"fd7fccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5c6db2 elementor-widget elementor-widget-heading\" data-id=\"d5c6db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design concepts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d435be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d435be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cebe57\" data-id=\"5cebe57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1680445 elementor-widget elementor-widget-image\" data-id=\"1680445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"450\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/handdrawing2.png?fit=1208%2C450&amp;ssl=1\" class=\"attachment-full size-full wp-image-1022\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/handdrawing2.png?w=1208&amp;ssl=1 1208w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/handdrawing2.png?resize=300%2C112&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/handdrawing2.png?resize=768%2C286&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/handdrawing2.png?resize=1024%2C381&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/handdrawing2.png?resize=640%2C238&amp;ssl=1 640w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Early sketches of design concepts<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-304b97c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"304b97c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb1644\" data-id=\"5fb1644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a597a0 elementor-widget elementor-widget-spacer\" data-id=\"2a597a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e4db68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e4db68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b7f7c\" data-id=\"68b7f7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b9697e elementor-widget elementor-widget-heading\" data-id=\"3b9697e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High fidelity wireframes &amp; user flow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f1052c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f1052c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37e8232\" data-id=\"37e8232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f343fc8 elementor-widget elementor-widget-image\" data-id=\"f343fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2048\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?fit=1440%2C2048&amp;ssl=1\" class=\"attachment-full size-full wp-image-505\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?w=1440&amp;ssl=1 1440w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?resize=211%2C300&amp;ssl=1 211w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?resize=768%2C1092&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?resize=720%2C1024&amp;ssl=1 720w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?resize=380%2C540&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/user-flow.png?w=1280 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7845309 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7845309\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69b5531\" data-id=\"69b5531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9415865 elementor-widget elementor-widget-spacer\" data-id=\"9415865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4f9071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4f9071\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e36c1e8\" data-id=\"e36c1e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f179942 elementor-widget elementor-widget-heading\" data-id=\"f179942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responsive web interface<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d85c76 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d85c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec70c3a\" data-id=\"ec70c3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bb41ad elementor-widget elementor-widget-image\" data-id=\"9bb41ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2397\" height=\"1520\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/web-view.gif?fit=2397%2C1520&amp;ssl=1\" class=\"attachment-full size-full wp-image-612\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9160468 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9160468\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07473bc\" data-id=\"07473bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6305940 elementor-widget elementor-widget-image\" data-id=\"6305940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3287\" height=\"1924\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?fit=3287%2C1924&amp;ssl=1\" class=\"attachment-full size-full wp-image-532\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?w=3287&amp;ssl=1 3287w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?resize=768%2C450&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?resize=1024%2C599&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?resize=640%2C375&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?w=1280 1280w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/PC-all-1.png?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b8d0d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8d0d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-598fb8b\" data-id=\"598fb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-910d32f elementor-widget elementor-widget-spacer\" data-id=\"910d32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c06c5ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c06c5ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e6efd\" data-id=\"46e6efd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b79ec47 elementor-widget elementor-widget-heading\" data-id=\"b79ec47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media interfaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ec39b elementor-widget elementor-widget-text-editor\" data-id=\"35ec39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000; font-size: 16px; text-align: center;\">To create a better vibe for the event participants, social media promotion was launched as well.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40465b8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40465b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f69776\" data-id=\"8f69776\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f2a80 elementor-widget elementor-widget-image\" data-id=\"52f2a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3287\" height=\"1149\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?fit=3287%2C1149&amp;ssl=1\" class=\"attachment-full size-full wp-image-561\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?w=3287&amp;ssl=1 3287w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?resize=768%2C268&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?resize=1024%2C358&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?resize=640%2C224&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?w=1280 1280w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/06\/social-media-use.png?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-241dec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"241dec1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4825faf\" data-id=\"4825faf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5017e70 elementor-widget elementor-widget-heading\" data-id=\"5017e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design recap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2dbc5 elementor-widget elementor-widget-text-editor\" data-id=\"ad2dbc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Problem 1: <\/b>Users can&#8217;t share event links to\u00a0 FB and Twitter with right format.<\/p><p><b>What I learned: <\/b>Always finish design several days before deadline so engineers can fix unexpected bugs.\u00a0<\/p><p><b>Problem 2:<\/b>\u00a0Wordings are important to this type of design.\u00a0<\/p><p><b>What I learned:<\/b> Double check all the copywriting with content writers before export to FE engineers.\u00a0<\/p><p><b>Problem 3:<\/b> Countdown component was planned but didn&#8217;t implement at last.<\/p><p><b>What I learned:<\/b> Complicated components will increase loading time and technical difficulty. Better evaluation of developing cost is needed.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c0095c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c0095c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0de946\" data-id=\"c0de946\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2bfa50 elementor-widget elementor-widget-spacer\" data-id=\"e2bfa50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bef190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bef190\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5de288b\" data-id=\"5de288b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce16cbe elementor-widget elementor-widget-heading\" data-id=\"ce16cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feature review<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a33da0 elementor-widget elementor-widget-text-editor\" data-id=\"6a33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Mini Program was designed and launched within two weeks. Since launch, it boosted 5000 + new postings and 10,000 + clicks on TopBuzz, which demonstrated a high ROI for this platform.<\/p><p>Because of the positive feedbacks from users, we subsequently launched a bunch of campaigns under this scheme, such as Christmas event and Super Bowl event. This whole min program design provided a modular for TopBuzz app and enabled the team to launch other kinds of campaigns better and faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a223104 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a223104\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f55fb9a\" data-id=\"f55fb9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abce372 elementor-widget elementor-widget-image\" data-id=\"abce372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"847\" src=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?fit=1440%2C847&amp;ssl=1\" class=\"attachment-full size-full wp-image-481\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?w=1440&amp;ssl=1 1440w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?resize=640%2C376&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.sherylcheng.com\/wp-content\/uploads\/2018\/05\/other-campaign-page.png?w=1280 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2658dc2 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2658dc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-59338535\" data-id=\"59338535\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1937ca elementor-widget elementor-widget-spacer\" data-id=\"a1937ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a63ddfd elementor-widget elementor-widget-button\" data-id=\"6a63ddfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.sherylcheng.com\/cn\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go Back to Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15b0b367\" data-id=\"15b0b367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e865236 elementor-button-info elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4e865236\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"http:\/\/www.sherylcheng.com\/wp-content\/uploads\/2020\/02\/Sheryl-Cheng_Resume.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download My Resume<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-599d6eed\" data-id=\"599d6eed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a7f1634 elementor-widget elementor-widget-spacer\" data-id=\"7a7f1634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f6dfe1 elementor-widget elementor-widget-text-editor\" data-id=\"73f6dfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">@copyright2017 SherylCheng<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mini Program design to improve user engagement Project Type: Team Work Role: UI UX Designer Prototype Design background From 2017 to 2018, I worked as a Product Designer for Bytedance\u00a0on a product named\u00a0TopBuzz, which is an all-in-one personalized mobile and web content discovery and creation platform. I had the opportunity to create experiences that touch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":217,"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":2150,"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/pages\/72\/revisions\/2150"}],"wp:attachment":[{"href":"https:\/\/www.sherylcheng.com\/cn\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}